July 16, 2016
Whenever I hear the phrase “Girl Power”, the first thing that comes to mind is the Spice Girls posing together, flashing peace signs. Although the phrase was coined prior to Spice Girl mania, there is no question about the fact that the Spice Girls were the ones responsible for popularizing the widespread use of the term, during the mid-1990’s. The phrase grew to become so popular that it actually landed itself a home in the dictionary, where it’s defined as “the idea that women and girls should be confident, make decisions, and achieve things independently of men.”
Girl power rests upon the fundamental notion of female empowerment. And for that reason, I find it absolutely brilliant that The United Nations Global Goals For Sustainable Development managed to work the Spice Girls into their latest campaign to promote awareness for Goal 5, which seeks to achieve gender equality and empower all women and girls.
As part of the Global Goals campaign for girls and women, Project Everyone, Getty Images, and the global cinema advertising association SAWA partnered together to produce an amazing music video titled “#WhatIReallyReallyWant”. The video uses the famous Spice Girls hit song “Wannabe”, and features female artists from around the world. Throughout the background of the video, there are images calling for some of the things girls and women “really, really want”, which include ending child marriage and violence against girls, quality education for all girls, and equal pay for equal work. These are some, but not all, of the targets outlined by the United Nations in Goal 5.
The video is very well done. So well done that former Spice Girl members and other celebrities began endorsing and sharing the video, declaring their support for gender equality initiatives, and reiterating the important messages the video aims to deliver.
Along with the video, this campaign seeks to encourage girls and women to share a photo of themselves (or a piece of paper) stating what they really, really want for girls and women, using the hashtag #WhatIReallyReally. All images featuring that hashtag will be shown to the world leaders meeting at the UN in September 2016.
Goal 5, Gender Equality, became part of the 2030 Agenda for Sustainable Development in September of last year, when leaders from around the world gathered in New York at the United Nations Headquarters. The leaders in attendance reached an agreement on 17 specific goals and targets to achieve by year 2030, which are referred to as the 17 Sustainable Development Goals (also known as SDG’s or Global Goals). These goals tackle a wide range of issues, and highlight the need for transformative and universal change on behalf of not only the national leaders, but everyone around the world.
Thanks to live streaming capabilities, I was able to virtually attend both the Women Deliver Conference and The United State of Women Summit a couple months ago, where the importance of investing in women and girls was a topic that was repeatedly brought to the table. A conversation I never get sick of hearing.
During the Women Deliver Conference, Dr. David Nabarro, Special Advisor on the 2030 Agenda for Sustainable Development touched directly on the topic of investing in girls and women, and how this is one of the most important investments. Dr. Nabarro described the 2030 Agenda as “a plan that is like a tapestry, that goes right across the totality of human experience, and right at the centre, is girls and women”. Nabarro argued that unless girls and women are given the best possible support and investment, they will be unable to contribute to the future of our world in the way they need to:
“It’s investing in girls and women that’s the key. In order to do that, what’s the most important thing? It’s for girls and women to be able to enjoy good health, to be able to make reproductive choices, to exercise their rights, and if that is done than the economic gains are huge – at least ten times greater return on investment. And at the same time, the countries themselves, if they’ve got healthy women who are able to enjoy well-being and to exercise their reproductive rights, they will be able to undergo the kind of development that is necessary for the future of our world.”
To me, it’s an absolute no-brainer to invest in girls and women, because the unfortunate reality is that millions and millions of girls and women around the world are unable to fully contribute to progressive development, as a result of denied access to education, forced harmful practices from a young age, and feelings of disempowerment as a result of their circumstances and cultural traditions. Due to such, we are missing a very large portion of the population which could be participating and contributing to advancing the Sustainable Development Goals, and this is extremely problematic. Imagine what we could do if we had an extra 60,000,000 girls and women helping us work towards these global goals? The possibilities are truly endless. Plus, we all know there is no force more powerful than a strong, educated, and empowered woman!
Please join me to help make some noise in order to raise awareness for the Gender Equality Sustainable Development Goal. Get your friends and family involved too! Use the hashtag #WhatIReallyReallyWant, and tell the world what issues matter to YOU! The more noise we make, the more pressure placed on national leaders to adopt and enforce concrete legislation promoting gender equality at all levels, and in all countries. When women do better, everyone does better…so what are you waiting for?! Let’s get to it!